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Founded in Port Elizabeth in 1986, Rubicon has been a proud industrial electrical and automation solutions provider for more than three decades. In 2011, we launched our solar solutions division, expanding our offering into the exciting renewable energy space.

We have enjoyed massive growth over the years and today have regional offices in East London, Cape Town and Johannesburg, which service the whole of South Africa, extending into Africa.

In early 2017, the Symion Group acquired a majority stake in Rubicon. This commercial and industrial technology group is all about Industry 4.0 with the emphasis on smart buildings, smart factories and smart infrastructure. Backed by Symion’s collaborative technology, Rubicon is able to offer our customers continued access to top European brands and so much more.

Rubicon has two distinct divisions:

  • Industrial Solutions – where we are leading suppliers of automation, electrical and electronic products and components to industry, working with brands such as Werma, Citel and Telergon.
  • Solar Solutions – where we not only put end users in contact with trusted installers who can assist them in getting off the grid, but also work in advanced fields such as electric vehicle charging stations.

Contact Details


Eldred Sterling

Telephone Number:

+27 (0)41 451 4359


Street Address:

4 Reith Street



City / Town:

Port Elizabeth

Province / State:

Eastern Cape


South Africa